Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Kindle edition by Podmajersky, Torrey. Getting the rest of the team to see the value of that can be harder than it should be. We are legion. Author Torrey Podmajersky has written UX content for Google, OfferUp, Xbox and Microsoft, and teaches at Seattle’s School of Visual Concepts (SVC), so she has some great advice to offer in this area. But how do you choose the right words? Thanks so much for having me, Gerry. Get Strategic Writing for UX now with O’Reilly online learning. Torrey Podmajersky Author of the best seller Strategic Writing for UX; UX Writer at Google Greater Seattle Area 500+ connections Torrey Podmajersky brings a wealth of experience to her book Strategic Writing for UX, having made contributions to user experiences at Microsoft, Google, and a variety of startups. Torrey Podmajersky: Strategic Writing for UX | Episode 046. Even if you’ve determined what the right thing to say is and where to put it. Torrey is not only an expert at UX writing, she’s also an expert at getting those words into the experience, which is half the challenge sometimes. Torrey Podmajersky Menu. She has written inclusive and accessible consumer and professional experiences since 2010 for Xbox, Microsoft account, Windows apps, privacy, Microsoft education, OfferUp, and now Google. I purchased and read Torrey Podmajersky’s Strategic Writing For UX book for Christmas. About the book Strategic Writing for UX is the first book about UX writing from a major publisher (O’Reilly Media.) UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. But I want to assure people that I have been doing this professionally for the past nine years. In Strategic Writing for UX, she explains how UX text patterns work with different voices, and how to produce text that’s purposeful, concise, conversational, and clear. Play; Pause; Download (mp3: 39.4MB, 41:00) How to sharpen your research skills and choose appropriate research methods. Livraison en Europe à 1 centime seulement ! Pour Torrey Podmajersky, l’autrice d’un ouvrage de référence paru en 2019 intitulé Strategic Writing for UX et elle-même UX Writer pour Google ou Xbox, l’UX Writing consiste simplement à « choisir les mots de l’expérience utilisateur ». If you’re only going to read one book about UX writing, Strategic Writing for UX is the right pick. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. She has been an instructor at the School of Visual Arts and was previously a science teacher. Portfolio; About me; Strategic Writing for UX. Kah Chan – The Importance of Crafting Language in UX @ UX New Zealand 2017. Strategie e strumenti per conquistare gli utenti con le parole de Podmajersky, Torrey, Fazio, F.: ISBN: 9788850335138 sur … When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. The UX Writer Role Has Arrived, But Is It Here To Stay? With this book and some other references + self brainstorming to adapt it to our context, I got some of the ideas how the process looks like. Fun UX Writer/Tech Writer Exercise: Write for Android Pay & Apple Pay. In order to help them with their UX writing, I took the initiative to spend one night to quickly look for any guide for UX writing, and came across the book: Strategic Writing for UX (Torrey Podmajersky). Gerry Gaffney August 12, 2019 Uncategorized, User research Leave a Comment. Download for offline reading, highlight, bookmark or take notes while you read Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. I’m so thrilled she has put this together for all of us. Torrey Podmajersky uses her experience doing UX writing and content strategy for Xbox, Microsoft education, OfferUp, and now Google, to help her create great experiences with and for a broad range of people. Torrey Podmajersky is a true UX writing pioneer. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word: Podmajersky, Torrey: Amazon.sg: Books Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky. For example, chapter 5 talks about how to edit texts to be "clear, concise, and useful": key objectives for this type of writing. She covers easily 400+ pages worth of material in under 200 hundred pages, making this a great educational piece as well as a guide you … Think like a UX researcher: An interview with David Travis and Philip Hodgson. July 15, 2019 | Book review. July 5, 2019 Leave a Comment. Strategic Writing for UX — Torrey Podmajersky, 2019. Torrey Podmajersky, welcome to the user experience podcast. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word, by Torrey Podmajersky. Her new book, “Strategic Writing for UX,” shares the insights she has gleaned over 10 years of UX writing practice. Start your free trial. Download it once and read it on your Kindle device, PC, phones or tablets. Released June 2019. Drive Engagement, Conversion, and Retention with Every Word, Strategic Writing for UX, Torrey Podmajersky, O'reilly media. Optimal Workshop. Content Strategy Insights. As a “content developer” for Microsoft’s Xbox she cultivated the skills she now uses as a UX writer at Google. UX Writing Gerry Gaffney UX Writing: An interview with Torrey Podmajersky 08.25.2019. For instance, Torrey suggests that a single line of English text in an app should not be longer than 40 characters, which is usually three to six words. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Ebook written by Torrey Podmajersky. This book is a snappy and sharply-focused exploration of the words that make the magic happen in user interfaces. Torrey Podmajersky •UX Writer at Google Author of “Strategic Writing for UX” Co-founder and Product Designer at PildaPill Sorter •Instructor at the School of Visual Concepts Based in Seattle, USA 6. Book Review: Strategic Writing for UX by Torrey Podmajersky. It describes… Read more Strategic Writing for UX → Twingio: Sensation tracking app. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Torrey Podmajersky When you depend on users to perform specific actions — like buying tickets, playing a game, or riding public transit — well-placed words are most effective. Torrey Podmajersky. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Gerry. Created by author and UX writer Kinneret Yifrah, it has just about everything you need. If you’re interested in learning more about UX writing, I highly recommend the book, Strategic Writing for UX by Torrey Podmajersky. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. At this meetup, you’ll get stickers to vote on what topics you want to dive into, ranging from “What is UX writing?” to “Measuring UX writing … The UX Writing Library is a new and incredible resource for all things UX writing. Yeah, I’d be happy to. Torrey. Disclosure: I got a review copy of this book. Explore a preview version of Strategic Writing for UX right now. Kimmoy Matthews. Strategic Writing for UX manages to cover a lot of ground with enough detail to educate, enough examples and research, to form and educate the UX writing newbie as well as the more experienced person. UX Writing: How to do it like Google with this powerful checklist — Guy Ligertwood, 2017 Further disclosure: Torrey is part of the pink-haired tech people. Yet Torrey also does this in a reasonably concise way. Writing for Designers by Scott Kubie. A sentence review of the book, if one is ever needed: My highlighter was put … Read this book using Google Play Books app on your PC, android, iOS devices. For Torrey Podmajersky and other UX writers, writing has been a powerful tool to create and improve experiences, embedded into UX, product, and engineering teams. The author, Torrey Podmajersky, shares a lot of actionable tips that are rooted in cognitive psychology. Torrey Podmajersky uses her experience doing UX writing and content strategy for Xbox, Microsoft education, OfferUp, and now Google, to help her create great experiences with and for a broad range of people. Publisher(s): O'Reilly Media, Inc. ISBN: 9781492049395. Torrey's book gives a quick overview of UX writing as a discipline (including its importance), but very soon delves into the details of how to actually do the work. Tech Writing Handbook — Kyle Wiens and Julia Bluff. And how do you know if they work? Share this episode. D2 MAHAKAM P1 UX Writing Building Experience with Words . Podmajersky accurately identifies places that more needs … July 16, 2016. Read … Des milliers de livres avec la livraison chez vous en 1 jour ou en magasin avec -5% de réduction . So UX writing does get some doubt in the industry still where people haven’t yet seen us around. The magic of microcopy — John Saito, 2017. It’s an absolutely brilliant book that I’d recommend for anyone working in UX or building products. Indra Kurniawan. Strategic Writing for UX by Torrey Podmajersky. So of course we talk about that. Recently, I was eavesdropping on a conversation at a client’s office and somebody was expressing doubts about the very existence of UX writing as a thing. by Torrey Podmajersky. — Sean McGowan, 2018. Strategic Writing for UX. Torrey Podmajersky. Torrey Podmajersky helps solve business and customer problems using UX content. This book is an invaluable resource for both new UX writers/content strategists and the design teams who wished they had one. Writing less, saying more: UX … A mega list of UX writing resources by Katherine Bradshaw-Jones. T. Podmajersky, (2019), 'Strategic Writing for UX', O'Reilly Media. Use features like bookmarks, note taking and highlighting while reading Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. Her best-selling book Strategic Writing for UX was published by O’Reilly Media in mid-2019. Drive engagement, conversion, and retention with every word. Noté /5: Achetez UX writing. This is a practical book for anyone wanting to start writing for UX. Découvrez et achetez Strategic Writing for UX. That has been my full-time job. In December last year an expert and pioneer in UX writing, Torrey Podmajersky, gave a lecture in New Zealand, which was the occasion to go over the strategic elements of UX writing.
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