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about us page content sample

about us page content sample

; exclusively real images (no stock photos), used often throughout their branding. However, creating an “About Us” page that accurately describes your company can be easier said than done. What caught our attention about Stripes’ About page? GIPHY shows us web creators how to make a video background look awesome. Now that you’ve seen these works of art, it’s time to get cracking on your About pages. Drift’s varied usage of Proxima Nova font family accomplishes a level of simplicity that stays interesting thanks to the different font weights used for the titles and the body text. The fire-like font color set on the white background represents a brand that is forthcoming, and curious, as they say themselves. The page’s design is so image-based, but so sleek at the same time. Another important element of your … But we have something that unites us all. Text typesetting is mainly based on black and red. The photographs vary, yet they all convey the same messaging: we are a community. We have a lot more where that came from! Next up is pixelgrade, which was built with none other than Elementor . The way they present their team is uber creative, too. This "about us" page of Feather and Stone stands out from the others due to hand-drawn illustrations. Create a mesmerizing ‘About Us’ page today and not tomorrow! use the value of emphasis wisely. Their philosophy taps into human emotions: "We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world." In the spirit of minimalism, the red color choice for the hamburger menu, hero text, the scroll bar and the ‘contact us’ icon let them be bold, yet unassuming and subtle at the same time…. They position their value proposition nicely under a short animation, and then dive into their virtual reality-like GIF that lets visitors feel like they’re going on an adventure by scrolling down the page. The information layout is done smoothly, sharing the company philosophy and how it operates. Not only is it important to have an about us page for e-commerce, it's important to have a GREAT about us page. The authentic photographs breed originality, and the color scheme is simple yet pronounced and engaging all the same. The first step to create an authentic, effective about us page that really communicates who you are and what you’re about is perfecting every design detail. First as a background overlay for its cover image, then as a solid text background, and finally as a cut-out overlay over their team images. It is our company. Display real photos of the team and individual members. As an extra note, I really like when the “about” is centered on the team rather than the company or their mission statement. Join 2,630,128 subscribers who stay ahead of the pack. First off, it’s about what they highlight. We love how they highlight their features as you scroll down the page. If you want to see more precise details about the animation, you can always click ‘Inspect’ on your browser and see the exact CSS coding that’s being used. Since they offer wedding photography services, this is a brilliant design match. Now, it's time for you to design a stylish and effective "about us" page. Here are 16 of our favorite About Us pages, whose design and content strategy are worth writing home about. This visitor wants to get to know you by listening to the story you have to tell. In this article, I will analyse the most outstanding eCommerce About Us page examples to help you learn the lesson behind: How Shopify About Us pages really increase eCommerce conversion rates. This is highly effective in keeping users on the site. What touched our design soft spot on this page is the way they use their color scheme as their secret weapon. Please share below your experiences with creating ‘About Us’ pages and how they have helped you generate business. What’s in it for them? If you are unsure on how to design an effective “about us” page, take a look at these 18 examples and find out what makes them tick. Stand out with an "About Us" page that shows off who your company is and strongly conveys your brand's voice. She is a fruit lover and visionary person. This can include: How you started your brand; What makes you and your brand unique; What are your brand values and beliefs ; Why customers should choose you ; Take a look at About Us page by the yoga mat company Form. There’s no room for confusion. Their page design is informal and people-focused, with a fun, informal vibe that spreads like wildfire. Within their simplistic, minimalist design, their content covers the key topics that visitors want to know about: What they believe as a brand, what they’ve achieved, what their team likes to do, and of course, their work samples. Here are 6 points to remember when creating your "About Us" page so that you'll make the … We hope this article helps you design the best “about us” page possible to get you the results you want. It makes perfect sense that a site whose product is all about animation will use animation for every design element possible when designing their site. The dramatic costumes and photo backdrop gives each teammate character and artistic value. These statistics considered – are you paying enough attention to your About Us page? create an authentic, effective about us page, create CSS text animations with Elementor, Monthly Template Kits #16: The Travel Blog Template Kit, Elementor Team Writes: How To Write an About Us Page That Defines Your Brand and Drives Leads. By giving users a choice, Sulzer’s “about page” becomes more effective. Furthermore, the blue CTA stands out as you scroll down the page. User guides, training, and support articles. Tumblr's "about us" page is standardized, with attention-grabbing rotating images behind a logo. Boston's Mei Mei Street Kitchen does a great job of this - including information about their restaurant and food truck, content about their local and sustainable approach, as well as links to recent press. Do not include lengthy information which does not add practical value. This is why your About Us page is one of the most important pages on your site. We party together, work together, hang out together, and so on. We were very impressed by that, finding it to be really unique among the many many websites we’ve seen. Show your accomplishments but don’t go overboard. We are its heart. This might be the most distinctive website we’ve come across. Only then do they begin talking about numbers, such as how many paid customer accounts they have and where their customers are located. We also love the hover effects over each employee’s photo, it gives a sense of individuality and significance to what we can learn about each person. The best example of Shopify e-Commerce "About Us" page template. You only need a simple and easy-to-use prototyping tool to help you get it done. This brushstroke effect is highly unique and creative, and each project’s color scheme matches the brush strokes around it perfectly. Feather and Stone relies heavily on these illustrations to express their uniqueness. It opens the discussion by sharing what its company culture is like, conveying a community-oriented vibe. We love the way they integrate their logo into an uplifting, brightly colored illustration that inspires visitors to want to learn more. Hi Brandon, Pixelgrade actually used a cool CSS trickery, a sophisticated CSS technique that advances one keyframe at a time. Make a good impression with stylish design. Can you share how to replicate the image hover effect they have applied on each team members photo? Also feel free to share screenshots of your ‘About Us’ page so that other readers can learn from your successes. Their philosophy taps into human emotions: "We make sure everything we do … The 'About Us' page: one of the most important pages on your website, yet also one of the most commonly overlooked.. A remarkable 'About Us' page will clearly communicate your company's unique identity in a compelling way, but that's much easier said than done. Do you want users to know more about your company? They use a counterbalance effect to illustrate their ‘no ads’ policy to the user. Its “about us” page features a 2.5-minute video which provides company information and conveys the store’s excellent craftsmanship. The “about us” page can make or break a business website. ‘We’re not advertisers, we’re people, we’re about quality, not quantity…’. The brand messaging is all about their community of creatives, and they even show artwork done by their community members as the site imagery. Be it the gradient page background, the hero image which integrates and weaves graphic letters behind and in front of images of real humans, or the primary color of deep purple, there was evidently a lot of advanced thinking behind the look of this page. 2. Medium is the exact opposite: No ads. Their About page is built to look exactly like their publication pages. Usually, the first image we have in our head when thinking of online media sites is the overdose of ads that surround the articles themselves. Yet, instead of alternating only the colors, they alternate the “definitions” they’re providing for “what Zendesk isn’t”. Each section, which talks about their brand values shows a different section of their office (and each section is designed immaculately, obviously.). It’s easy to start writing before … Darren Rowse has one of the most popular About Us pages on the internet. The color scheme is powerful, paired with the Sailec Bold typeface. We can’t wait to see what you come up with for your About Us pages and how you continue to design them later on! This “about us” page is dominated by grey tones, it clearly shows us the company's brand story, value, and real data support. Everything about it is eye-catching in its uniqueness. Let’s take a look at 16 of our favorite About Us pages, whose design and content strategy are worth writing home about. In terms of its content, Zendesk introduces itself as a real conversation starter. Writing your "About Us" page on your website can be fun and enjoyable. To see details, users simply have to click. The alternating hashtags is also a nice touch. Next off, the way Medium illustrates their brand values (after they’ve made it clear that their entire product is built around their community of readers and writers) is a creative masterpiece. About Us Page. I love the Pixelgrade page. The minimal amount of text is also a defining feature, as we see that the most dominant element on the page is the background color composed of different shades of purple, communicating the brand personality visually, rather than verbally. After reading and exploring yours, each visitor will fully understand your brand values, mission statement, added value, and so on. Yes, we’re talking about your website’s About Us page. This applies to their font family as well; the standard Roboto font still looks original even though it’s such a commonly used typeface. The alternating color of the hero text is synchronized with the background color of the next section, and timed perfectly. Use the H tags on the web page but de fine their style in your external style sheet (CSS) for precise control of the look. Show the company’s accomplishments to enhance user trust. We were wowed by degordian’s About page when it loaded in our browser. We have a lot of fun while browsing around Zendesk’s About page. It presents how the adventure began, it highlights the values we stand for, and it gives a glimpse of how we give back to the WordPress community. These imaginative drawings are not only stylish but also add a personal touch. We were born in different cities, at different times, we love different music, food, movies. G2’s About G2 page finds a way to use traditional black on white design with colorful components that’s still part of a really unique and unusual design scheme. The more content you have on your website, the more opportunities you have to attract and engage guests online. All they needed to add to their vast white space with large black font is the colorful GIF illustrations that set a friendly casual tone for visitors. The bold color scheme (we love it) is minimalistic in its own way, with brief yet concise short paragraphs as you scroll down. All rights reserved. Pre-writing questions: Before starting any given page, you really need to wrap your heads around the primary goal of the page and to whom this page is targeted. Required fields are marked *. As you scroll down, HUMAAN takes a spin on your typical ‘Our Team’ section design as each employee’s photo is a GIF of them doing something recreational, be it blowing bubbles or playing with a Rubik’s cube. Brand storytelling, both in words and in design, is such a powerful tool for business and community prosperity. Save 70% to get an all-in-one online design tool. WP Standard’s About Us page is almost like a lookbook with a minimal amount of copy or details about its origin. Starbucks. Lastly, the real unique selling point of this page is the example of a tweet tweeted by Twitter’s support team, with a large, clear photograph as its background that illustrates the topic of the tweet. This is definitely a great way to illustrate your brand personality and your outlook on how to connect to clients. While search-engine optimization isn't the only motivating factor for an about us page, the page presents an opportunity to include common search keywords among the other content. A slideshow features ten members of the catering firm. About Us Page Design: Form & Function. Finally, their interactive technique of using a hover effect to show each team member’s bio is truly one-of-a-kind. Look at the flow, whether that is having sub-pages within your “About” section, or simply scrolling through. Their value proposition (which they refer to as their “mission”) is stated right at the top of the page, so their impact as a company is made known from the start of the browsing experience. And this is exactly what Odoo has done with its “about us” page. This is also true for their. Since their job is to prove their expertise in animated illustrations, GIPHY does a great job of telling their story by showing all sorts of animated effects that are sophisticated, playful, and creative all the same. Collaborate Better. A Sharp Palette and Striking Colors. What’s their pain? About Us Sample Template Comprehensive Solutions Provider The service specialists at (Your Company Name) know what a challenging task it can be to identify and solve even the simplest of electrical concerns. You need to think of the team and the product as a whole in order to present a unique style imbued with personality that will make your design stand out in a user’s mind. This is not a contact us page. Update Regularly. Why the "About Me" Page Rocks: It's confident, creative, and easy … Using your key terms and linking to a few product pages in an about us section provides a small boost for ecommerce store owners and takes … Writing an ‘About Me’ page or section for yourself is never easy. As you can tell, we love the inspiring examples we’ve just listed above. In other words, killing two birds with one stone. This illustrates just how much the dribbble brand embraces their community members, as they insert a testimonial after the story (something you can easily do with our Testimonial widget). Figure Out Everything Your Page Will Include. A clean layout and simple design appeals more to users. We attribute this to the design of each room clearly sync together in their design schemes, but it’s also the selection of photos they use for their images. It’s simple on the one hand, and super cutting-edge on the other hand. The two lists in the next section, “What we do” vs “What we don’t”, is another creative, atypical way to express their company values and culture. The next genius technique dribbble uses is showing a “designer story”, of famed designer Pablo Stanley. Code properly with H1 as the main title, then H2 as the next sub-heading and H3 as the sub-sub-heading. The "about" page is typically an afterthought. From a search engine optimization perspective, longer content is always best. MSN particularly likes page headings rendered in h1 and h2 tags. In- house content editor, specialize in SEO content writing. Kittie’s Cakes' "about us" page is filled with simple but extremely cheerful and interesting illustrations. To tie it all together, the final section of their page matches the interactive hero section at the beginning, same white background, same font, Sharp Sans No1 Bold. While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the "about us" section of the agency's website. After all, it is a sheer representation of your brand identity. Pixelgrade takes one single color and uses it in a different way for each section of the page. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. Mockplus Black Friday Deal, take 50% OFF everything! Instead, all of the content is subtly weaved into their design, answering questions (but without stating the questions themselves) such as: ‘What can I do with Twitter?’, ‘What’s the added value?’, ‘What will I gain by using Twitter?’ And of course, ‘What’s the product experience like?’. The team photo tells visitors that real people - not machines - are the driving force behind the company. Not terrible, but I don’t like the “urban” elements too much BUT I am sure other people do. Customers who view your About Us page will spend 22.5% more than those that don't. The information is displayed in the form of an animation with bold colors and a distinctive personality, which makes for an impressive page. Prototype, design, collaborate, and design systems all in Mockplus. Here are some things you should … So don’t hesitate to post those social media links and call attention to them in your About Us content. These images, ‘long sprite images’, are positioned as ‘absolute’, and the rest is hidden. Once you then scroll to the photos of the company offices, you get a visual representation of their brand’s personality as a business. Include keywords in content in … Structuring and Labeling About Us Content. Furthermore, clicking on the link on the right will showcase specific company information and culture. The reader really experiences what the brand stands for, and what experience they provide to its users. Go check the About Us page of Dropbox now. Add location and data for more authenticity. Ahhhh yes…the about page– assumed to be one of the most visited pages on a blog (or website for that matter) at least according to the good folks over at Copyblogger.. For the longest time, I thought that I was doing an excellent job of writing my about pages. Because a lot of people go to his website… Here’s how to write an ‘About Me’ page you can be proud of. Who doesn’t like a bit of irony to make things interesting? Responsive Bootstrap About Us Page Template MEET OUR TEAM. In some ways, it’s actually more appropriate to refer to this type of page as “Our Brand Story,” or if you want another alternative, “Our Identity.” We like the first one better, but they’re both pretty accurate. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. Etsy’s “About Us” page design gives web creators living proof that in web design, less is more. We love retro design for its warm colors and fun illustrations, not to mention its compatibility with traditional layout techniques. There is a good selection here: good job! Instead, they illustrate their company culture with vector drawings that align with their branding and general design theme. The way G2 communicates their content is another strategic success, asking the visitor questions in the headings (that the text answers in the next paragraph), creating a passive dialogue with the reader as you scroll down the page. The About Us page of this Austin, Texas, caterer captures the personality of the team with the following phrases: “We’re a talented bunch,” and “We’re Awesome.” The page includes content that is passionate and conveys the company’s attitude. However, extended content often helps generate high rankings for targeted … Every "about us" page exists to let users know about the company and what they do. #1: Overview of About pages. By entering your email, you agree to our Terms of Service and Privacy Policy. Why? What Should an About Us Page Include? The GIF of logos in the second section is truly creative and delicate, a fine combination. Starbucks' "about us" page is very simple. They’ve certainly mastered how to use motion effects in a real classy way. This comes to play with the motion effects they use such as the googly eyes above the ‘Contact Us’ section, and the interactive avatars that represent each of their employees. Why… Yet at the same time, their brand story is so rich and present everywhere on their site, no matter what content you encounter. We see this as a great tactic: Think of the questions your visitors want answered and preempt their questions with the answers. The latest news at the bottom of the page helps keep readers on site. What seems to be just another page in your sitemap, probably accessible through your header and/or footer, is actually one of your most compelling pieces of content. Open the email on your desktop, download Elementor and start working, The uniqueness and creativity that we see in Drift’s, makes their design work stand out on several fronts. What we mean is, hone down on the essence of your brand values and make that the focal point of the page (and don’t forget you can create CSS text animations with Elementor). They do the same when communicating to the user what they’re brand is about and what they believe in. Your email address will not be published. This is true for a few reasons. Made for designers by designers, it’s no surprise to us that each page dribbble designs on their company website is going to be a first-class piece of design work. Pixelgrade and Etsy are my favorite! The retro color scheme and richly-structured page gives users a surprise here and there while going through useful information. Jongde An effective “about us” page is not just about filling a page with the brand logo, company, and team information, or sharing the company's philosophy. An About Us page gives online shoppers insight into your brand and the people behind it. What do you see as its future? Best Prototyping Tool for Mobile, Web and Desktop Apps. Another ‘built with Elementor’ masterpiece, ShakeDesign uses a slideshow gallery as their hero image. And what keywords or phrases would they most likely use to search for your solution? Which is why we've created this free, easy-to-use tool that lets you instantly generate a custom About Us page for your store. If you really want to position your site as the authority in your industry, you have to set up an About page. I think you can agree that it doesn’t. Where are they in their buying process?   |  2020-09-27. This is a major success for their brand storytelling. With regards to their copy, the hero text, “Welcome to Medium, where words matter” states their brand core value, followed by a description that elaborates further. Nolbert creates a personal brand with this signature design technique, as each project he showcases has a type of brushstroke representing it. This design for Rook keeps things super … Mockplus is a simple and easy-to-learn web prototyping tool for creating web projects, free projects, custom projects, APP projects, and more. And ironically, their UI reminds us so much of an old-fashioned, standard newspaper, yet newspapers are also always full of ads. This “about us” page is dominated by grey tones, it clearly shows us the company's brand story, value, and real data support. Offer your visitors informati… Each section has a large photo, with most of the sections being full-width. What brought your company together? It must provide useful information succinctly and contain no fluff. Zendesk’s About page, similar to Twitter’s, goes to show how effective motion effects can be for brand storytelling. It feels authentic, with seamless transitioning between locations and people without getting overwhelmed. Once again, the “About Us” page feels very people-first, showing books that the company has in their library and how many coffees they drink, what kind of jokes they make, and which employee is their “Ping Pong champ.”. Twitter does a fine job using the About page’s hero text as a means for giving a precise definition of their brand objective: “Twitter is what’s happening in the world and what people are talking about right now.” This sums up exactly what their product is about and what they’re brand represents. Instead the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential. Below the image is specific website data: the current total number of blogs and posts. Major points for originality. To recap, these are some takeaways we’ve learned from our personal favorite design examples: As with most things in web design, trends chosen and loved by web creators are constantly changing and evolving. There’s absolutely no way to leave this About page being confused or unsure of what Medium’s brand is all about. It is important not to overlook the marketing potential that lies within the content of your website’s About Us page. This generates a sense of clarity throughout the user experience as the user learns that as a brand, G2 is very clear on which of the wording is most important to the user’s understanding of the page content. Streamline collaboration between design and development, The best desktop prototyping tool trusted by millions of users, Best remote work solution for design teams, One platform for design, prototype, hand-off and design systems - Plans that scale with your team, Desktop prototyping tool - Simple plans for everyone. Most of all, keep it … The benefit is that you save hours of time writing content, but still provide valuable information for your clients and Web site visitors. Orlee is a Content Creator at Elementor who's enamored by UX/UI Design and UX Writing. The uniqueness and creativity that we see in Drift’s About Us page makes their design work stand out on several fronts. Joe Payton. In general, we’re big fans of adding motion effects to take your website design to the next level. Etsy uses the concept of white space and minimalist design in a phenomenal way. Keep tweaking it to make it better. I think Drift’s overall design is the one I have liked the least—I used to have their chat on my site so I know their website design. Pawel Nolbert’s portfolio site is a vivid array of illustrations, each of which are different from each other, while following a theme of paintbrush strokes. This directs the visitor’s attention to the company’s team in an informal, artistic setting focusing on their leisurely activities rather than more formal pictures of team meetings and working at the office.

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