Marketing & Communications Resources

Marketing & Communications Resources

1.  Contact: Kaitlyn Meuser, Marketing Specialist: 202-973-7185 or kmeuser@ucp.org

 

2. NEW – “Who I Am” PSA for Disability Employment Awareness

 

3.  Images for Social Media Profiles & Facebook Timeline Covers

4.  UCP Brand Standards & Usage Guidelines

UCP Brand Standard and Usage Guide Updated November 2015
5.  UCP Photo Release Form

*Please email us if you need the release as a Word document.

UCP Photo Release Form (PDF)

6.  Inkscape (www.inkscape.org)

Inkscape is a free, open source, vector graphic editing application that UCP National uses. It is similar to working with Adobe Illustrator, Macromedia Freehand or CorelDRAW!, and it is ideal for creating brochures, banners, flyers or web page mockups. NOTE: Open source describes a broad general type of software license that is available free of charge to the general public with relaxed or non-existent copyright restrictions.

7.  Downloadable Fonts from UCP Logo

These are wonderful for design projects and complimentary fonts in marketing materials. Please refer to the UCP Brand Standards & Usage Guidelines (above) before manipulating affiliate logos.

  • UCP Font: Sabon LT
  • Font name: Sabon LT Version: Version 6.03 TrueType Outlines
  • UCP Font: MetaOT-NormIta
  • Font name: MetaOT-NormIta
  • Version: Version 7.504; 2005; Build 1021 OpenType Layout, Digitally Signed, PostScript Outlines

8.  UCP Message Map

UCP Message Map, April 2012 (PDF)

9.  UCP Fact Sheet

UCP Moments of Pride & Advances: downloadable/printable as part of the UCP Fact Sheet, at ucp.org/about.

10.  UCP Online Video PSA

Please note this version is not broadcast quality and is meant for online use. UCP National is looking into the possibility to create standard-definition, broadcast quality tapes.

  • Click here to view the video and find html code for embedding.
  • Click here to download the video file.
  • Click here to download the video text for closed-captioning.

11.  Localized Affiliate Online Video PSAs

This only applies if your affiliate localized the online video PSA in the beginning of 2011.

All UCP affiliate localized online video PSAs are available for download at Following is a PDF that may be downloaded, which references the number that designates each affiliate video.

Possible uses for online video PSA:

  • Share online via social networks such as YouTube, Facebook, Twitter and blogs
  • Post on your website
  • Use in presentations

* Please note, the video PSA is intended for online use and is not broadcast quality, however UCP National is looking into the possibility to create standard-definition, broadcast quality tapes of the national PSA.

Localized Affiliate Online Video PSA Reference Numbers

12.  UCP Poster & Billboard Materials

Download”/a> the complete campaign including source files, photographs and fonts and PDF’s of the UCP national posters.

13.  UCP Logo Generation Tool & Technology Support Site

Need your affiliate logo? The logo generator is a simple and convenient tool where you can type in your affiliate name, select the format, size and color desired and a logo that meets brand standards will be automatically generator for you.

Please contact UCP Tech Support at support@ucp.org with any related inquiries.

The Technology & Support site — http://support.ucp.org — includes support and answers to frequently-asked technology questions.

14.  Celebrity Ambassador Request Form

Celebrity Ambassador Request Form (PDF)

15. Ads for UCP Public Education & Outreach

2012 created ads focusing on the introduction of My Child Without Limits in Spanish and the new Brave Kids website as part of UCP’s Public Education & Outreach efforts.

Full page PEO ad (PDF)

Half page PEO ad (PDF)

Postcard size PEO ad (PDF)

16.  Partner Resources

17.  Photos