“Who I Am” PSA Spotlights Disability Employment

This week, the U.S. Department of Labor’s Office of Disability Employment launched a new public service announcement as part of their annual Campaign for Disability Employment (October is National Disability Employment Awareness Month). The PSA debuted at a special White House event on October 14 and will be distributed to television stations nationwide in November.
United Cerebral Palsy is proud to be a partner in the campaign and our Celebrity Ambassador, actor R. J. Mitte makes an appearance in the spot. The PSAs are being distributed in English and Spanish and are available through the campaign’s website as well as You Tube and Vimeo. UCP will be sharing a short version of the PSA online using the hashtag #WhoIAmPSA.

Take a moment to read a message about the PSA from Kathy Martinez, Assistant Secretary of the Office of Disability Employment Policy, U.S. Department of Labor below:
“When we look at someone, do we see all of who they are?

This is the question the PSA “Who I Am” was created to address. “Who I Am” features nine people with disabilities who, with the notable exception of R.J. Mitte (featured in television’s “Breaking Bad”), are not actors. Not defined solely by their disability, each of these individuals is the sum of their many life roles—which includes working in jobs they love.

Given that nearly one in five Americans has a disability–many of which are not apparent–nearly all of us will be affected by disability at some point in our lifetime. Anyone may acquire a disability through accident, injury or aging and many people have a parent, spouse, relative, neighbor or friend with a disability. This inspiring PSA will resonate, particularly with those who may have a hidden disability or know family or friends who do.

“Who I Am” reminds us to see one another for who we are and what we can contribute. Employers and others watching the PSA will recognize the value of the diverse attributes, skills and talents that people with disabilities can bring to the workplace. The PSA will empower those with disabilities–especially those with non-apparent disabilities—to bring their whole selves to everything they do—including their work. “Who I Am” is the third in a series of PSAs from The Campaign for Disability Employment (CDE), a collaborative effort of the U.S. Department of Labor’s Office of Disability Employment Policy and leading business and disability organizations promoting employment opportunities for people with disabilities.

We are grateful that so many stations aired the CDE’s previous PSAs, “I Can” and “Because,” which achieved top ratings. Both helped demonstrate the value people with disabilities bring to the workplace. We hope you will do what you “can do” to help us continue spreading this important message by sharing this PSA.”

Sincerely,

Kathy Martinez

Assistant Secretary

Office of Disability Employment Policy

U.S. Department of Labor

www.whatcanyoudocampaign.org.