A Toy Guide for All Children

 

#Toys for All Twitter Chat Planned for August 26 at 2:00 p.m.

On Wednesday, Toys”R”Us® released of the 2015 Toys”R”Us Toy Guide for Differently-Abled Kids®, an easy-to-use toy selection resource for those who know, love and shop for children with special needs. This annual, complimentary publication is available now in Toys”R”Us and Babies”R”Us® stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. For more than 20 years, this beloved catalog has been a go-to shopping guide for families in the special needs community, showcasing specially selected toys that aid in the skill development of children who have physical, cognitive or developmental disabilities. This year, Toys”R”Us is partnering with Nick Lachey, father, philanthropist, multi-platinum recording artist and television personality, who appears on the cover of the Guide alongside 5-year old Josephine Gonzalez from New Jersey.

Cover of 2015 Toys R Us Toy Guide with Nick Lachey

While Lachey has worked on numerous exciting projects around the globe throughout his career, he is most proud of being a father of two and an advocate for children’s causes. Inspired by his brother Zac, who lives with Asperger syndrome, Lachey established the Nick Lachey Foundation, a non-profit organization dedicated to helping children, families and communities in need within the United States in 2007.

“Children’s causes are a huge passion of mine, so I was honored to collaborate with Toys”R”Us to lend my support to something as special as the Toys”R”Us Toy Guide for Differently Abled Kids,” said Nick Lachey. “Building on a 20-year reputation of being a beneficial resource for parents and gift givers shopping for special needs children, the Guide is so valuable because it removes the guesswork, providing trusted recommendations of toys that will appeal to a child with physical, cognitive or developmental disabilities.”

#ToysForAll
On Wednesday, August 26 at 2pm, Toys”R”Us, along with its special needs partners, including the United Cerebral Palsy will host a Twitter Chat to provide followers with tips for selecting toys for children with special needs. The company is encouraging fans and followers to join the conversation and support the power of play by using #ToysForAll.

 

Young Girl with Toy

 

Identifying the Best Toys Based on a Child’s Individual Needs
Because all children are unique, regardless of ability, toys in this catalog are not categorized by disability, gender or age, and are everyday playthings that can be enjoyed alongside siblings and friends. Instead, the Guide pairs toys with icons representing a variety of skill sets, such as Auditory, Language, Social, Creativity and more, helping gift-givers choose toys most suitable for the child they are shopping for.

To identify items that best contribute to the development of children with physical, cognitive and developmental disabilities, Toys”R”Us has collaborated with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities, to vet each of the toys featured in the 64-page buying guide.

Gift-givers who prefer to shop from home or on-the-go can take advantage of the shop-by-skill option at Toysrus.com/DifferentlyAbled, where they can select a specific skill set to refine their search. The dedicated website also features a special Toys”R”Us App Guide for Differently-Abled Kids, providing recommendations for mobile apps, using the same skills criteria featured within the traditional Guide. The App Guide is available to make app discovery and mobile technology accessible to kids of all abilities by identifying apps that help build individual skill sets, and are appropriate for children with special needs.

To Download Behind-the-Scenes Footage of the 2015 Guide Cover Shoot, Click here: https://toysrus.sharefile.com/d-s98336cb65b84b978.

Charitable Giving at Toys”R”Us
The philanthropic mission of Toys”R”Us, Inc. and the Toys”R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys”R”Us Children’s Fund contributes millions of dollars annually to various organizations. Each year, several UCP affiliates use grants from the Children’s Fund to expand or improve upon toy/play therapy programs for children with disabilities.The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys”R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

Albert Pujols “Pinch Hits” to Support 20th Anniversary of the Toys“R”Us Toy Guide For Differently-Abled Kids®

 

Toys“R”Us® announced the release of its 20th Anniversary edition of the Toys“R”Us Toy Guide for Differently-Abled Kids®, an easy-to-use toy selection resource for those who know, love and shop for children with disabilities. Now in its second decade of annual publication, the complimentary shopping guide is a go-to for families, friends and caregivers involved in the special needs community, and is available in Toys“R”Us® and Babies“R”Us® stores nationwide, as well as online at Toysrus.com/DifferentlyAbledin both English and Spanish. This year, Toys“R”Us is teaming up with baseball World Champion, proud father and special needs advocate, Albert Pujols, who appears on the cover alongside Cameron Withers, a 5-year-old boy from Los Angeles.

While Pujols is known for his passion on the diamond, his dedication to the special needs community is even greater. As a parent to a daughter with Down syndrome, Pujols serves as a vocal advocate for children with special needs through the Pujols Family Foundation. Since 2005, the Pujols Family Foundation has worked diligently to provide children and families living with Down syndrome with the tools they need to thrive. As part of the launch of this year’s Guide, Pujols will bring that same devotion to his partnership with Toys“R”Us in helping to reach its customers nationwide and raise awareness of this one-of-a-kind resource.

“As a proud dad to my beautiful daughter, Bella, who lives with Down syndrome, I understand how important it is to have resources like the Toys“R”Us Toy Guide for Differently-Abled Kids to help in making informed choices to support a child’s development. And, as a professional athlete, I truly value the importance of play and recognize the impact it has in the lives of children who face everyday challenges – for these kids, playtime is not just about fun, it’s an opportunity to explore their strengths and experience success in reaching each new milestone,” said nine-time All-Star baseball player, Albert Pujols. “I have a tremendous amount of passion for this cause, and I’m excited to partner with Toys“R”Us to make it easier for gift-givers to find toys for the special needs children in their lives that will inspire their imagination, encourage inclusive play and help them develop new skills.”

Trusted Toy Recommendations Tailored to Children’s Individual Abilities

Serving as a trusted resource for family, friends and caregivers of children with special needs, the Guide is packed with everyday playthings selected for their unique ability to help kids build critical skills, such as creativity, fine and gross motor and self-esteem, during playtime. Each of the toys featured in the 63-page buying guide has been vetted in partnership with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities. 

To equip parents with targeted recommendations as they set out in selecting a toy for their child’s specific set of abilities, each toy in the Guide is paired with skill-building icons, which help users easily identify the playthings that are most suitable for the child they’re shopping for. The following are examples of toys featured in the 2014 Guide, highlighted by the skill they promote:

  • AuditoryBaby Einstein Octoplush from Kids II®
  • CreativityMega Bloks Build ‘n Learn Table from MEGA® Brands
  • Fine MotorHot Wheels KidPicks Super 6-in-1 Track Set from Mattel®
  • Gross MotorMonster Dirt Diggers from Little Tikes®
  • LanguageDoctor Role Play Set from Melissa & Doug®
  • Self EsteemClassic Doodler with 2 Stampers from Fisher-Price®
  • Social SkillsElefun & Friends Chasin’ Cheeky from Hasbro®
  • TactileCyclone from Radio Flyer®
  • ThinkingConnect & Create Geometric Set from Imaginarium
  • VisualMarker Maker from Crayola®

Through the Toys“R”Us Children’s Fund, Toys“R”Us, Inc. has long supported the special needs community through organizations such as: American Society for Deaf Children, Autism Speaks, the Pujols Family Foundation, HollyRod Foundation, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Organization of Parents of Blind Children, National Center for Learning Disabilities, Special Olympics, Spina Bifida Association and United Cerebral Palsy. For more information, please visit www.toysrusinc.com/charitable-giving/

Shopping the Guide, In-Store, Online and On-the-Go

Those who prefer to browse online can take advantage of the shop-by-skill option at Toysrus.com/DifferentlyAbled. Customers can narrow their toy selection by focusing on a specific skill to refine their search. Shoppers can also view the Guide via their smartphone by scanning the QR code featured on dedicated signage located at their Toys“R”Us store’s Customer Service Desk. Those searching for mobile apps can also download the official Toys“R”Us App Guide for Differently-Abled Kids. Using the same skills criteria featured within the traditional Guide, the App Guide provides a convenient, on-the-go resource for viewing, researching and comparing mobile apps designed to build individual development skills for children of all ages. All apps featured within this helpful resource can be found in the App Store for iOS or the Google Play Store for Android.

In addition to finding toy recommendations, parents can peruse the Guide’s “Top Ten Tips for Buying Toys,” prepared by the National Lekotek Center, as well as “Safe Play Tips for Children with Special Needs,” which were created based on research collected from leading safety and special needs organizations, to help avoid playtime injuries.

Join the Conversation Using #ToysforAll

Throughout the year, Toys“R”Us will continue to leverage its social media channels, including Facebook, Twitter, Instagram and Pinterest, to share toy-buying tips and recommendations found in the Guide, as well as exclusive behind-the-scenes content from the cover shoot with Albert Pujols. The company is encouraging fans and followers to join the conversation and support the power of play in the lives of all children by using hashtag #ToysForAll. For more information about the Toys“R”Us Toy Guide For Differently-Abled Kids, visit Toysrus.com/DifferentlyAbled.