FOR IMMEDIATE RELEASE
Kaelan Richards: 202-973-7175, firstname.lastname@example.org
REGISTER TODAY FOR THE 2013 WORLD CP CHALLENGE
4-week health and wellness activity raises support for people with disabilities
Washington, D.C. (May 16, 2013) – United Cerebral Palsy (UCP) is pleased to announce that the registration for the 2013 World Cerebral Palsy Challenge is now open. Register today to join an international competition for good!
UCP launched the World CP Challenge in September 2012 in an effort to provide an accessible health and wellness activity that is proven to promote healthy living and change participants’ health and fitness habits, all while raising awareness and crucial funds for direct services and research for people with cerebral palsy and other disabilities. Cerebral palsy is a permanent disability resulting from damage to the developing brain, usually before birth. CP is the largest cause of physical disability in children; each year, approximately 10,000 infants in the United States will develop cerebral palsy.
World CP Challenge participants form teams of four and challenge themselves to take 10,000 steps a day, everyday, from September 4 through October 2. Throughout the Challenge, participants log their daily steps online, climbing virtual mountains around the world with each step and receiving weekly fitness tips and healthy recipes. And the ‘steps’ can be any activity—the World CP Challenge is unique in that it enables everyone to be active in their own way with the option to convert more than 40 activities, such as yoga or swimming, into steps. The option to convert almost any activity into steps makes the World CP Challenge available to people of all abilities. Throughout the Challenge, participants can fundraise, with all proceeds supporting services to people with disabilities and cerebral palsy research.
This year, the World CP Challenge will held in Australia, Canada, the United Kingdom and the Netherlands. In these countries, the event is known as “Steptember.”
The World CP Challenge is not only a great opportunity for individuals, but for corporations and organizations as well. The Challenge serves as an employee engagement activity, increases productivity and reduces sick days among company employees. Participating companies can have employees compete amongst themselves, as well against other organizations to see who can reach the top of each mountain first.
“UCP and our international partners are thrilled to announce that registration for the 2013 World CP Challenge is now open—and we encourage everyone to check out our website, learn more about the Challenge and sign up! The World CP Challenge is a fun and exciting way to get active, compete against other teams and help to raise support for people with disabilities around the world,” said Stephen Bennett, President & CEO of United Cerebral Palsy. “It truly is an international effort to bring people together in support of a great cause. We hope you will join us, and see you on the mountain!”
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About United Cerebral Palsy
United Cerebral Palsy (UCP) educates, advocates and provides support services through an affiliate network to ensure a life without limits for people with a spectrum of disabilities. Together with nearly 100 affiliates, UCP has a mission to advance the independence, productivity and full citizenship of people with disabilities by supporting more than 176,000 children and adults every day—one person at a time, one family at a time. UCP works to enact real change—to revolutionize care, raise standards of living and create opportunities—impacting the lives of millions living with disabilities. For more than 60 years, UCP has worked to ensure the inclusion of individuals with disabilities in every facet of society. Together, with parents and caregivers, UCP will continue to push for the social, legal and technological changes that increase accessibility and independence, allowing people with disabilities to dream their own dreams, for the next 60 years, and beyond. For more information, please visit www.ucp.org.