FOR IMMEDIATE RELEASE
CONTACT: Kaelan Richards: 202-973-7175, firstname.lastname@example.org
2013 WORLD CEREBRAL PALSY CHALLENGE BEGINS TODAY!
More than 1,500 participants commit to 10,000 steps a day to raise awareness and support for people with CP and other disabilities
Washington, DC (September 4, 2013) – United Cerebral Palsy (UCP) announced the launch of the second annual World Cerebral Palsy (CP) Challenge today, an international health and fitness event to raise awareness and support for people with cerebral palsy and other disabilities.
The World CP Challenge is a month long campaign that encourages people to get active while supporting a great cause. Throughout September, more than 4,000 teams worldwide will challenge themselves to take 10,000 steps a day. Each of the steps—or bike rides, or yoga classes, or physical therapy sessions, as nearly any activity can be counted—will propel the teams up virtual mountains and track their progress. Teams can compare their progress against others from around the world, racing each other up the seven tallest mountains and spurring their efforts to new heights. And together, the teams will help to raise critical support for people with cerebral palsy and other disabilities.
Already, more than $50,000 has been raised in the U.S., and more than $500,000 internationally—but we still have a long way to go. Join the thousands of participants and World CP Challenge Ambassadors, Team Long Brothers, and help raise support for people with cerebral palsy and other disabilities today! Sign up is open through Wednesday, September 11. At the end of the month, the World CP Challenge will culminate on October 2 with World Cerebral Palsy Day, a global innovation project to change the world for people with cerebral palsy
“UCP is very excited to kick off the second annual World Cerebral Palsy Challenge! This month promises to be an incredible, worldwide effort to raise awareness and support for people with cerebral palsy and other disabilities. The World CP Challenge is such a great way for anyone, regardless of ability, to get involved and make a real difference for people with disabilities,” said Stephen Bennett, President and CEO of UCP. “We look forward to seeing each team’s progress throughout the month, and to finishing strong on World Cerebral Palsy Day on October 2. Good luck to everyone, and see you on the mountain!”
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About United Cerebral Palsy
United Cerebral Palsy (UCP) educates, advocates and provides support services through an affiliate network to ensure a life without limits for people with a spectrum of disabilities. Together with nearly 100 affiliates, UCP has a mission to advance the independence, productivity and full citizenship of people with disabilities by supporting more than 176,000 children and adults every day—one person at a time, one family at a time. UCP works to enact real change—to revolutionize care, raise standards of living and create opportunities—impacting the lives of millions living with disabilities. For more than 60 years, UCP has worked to ensure the inclusion of individuals with disabilities in every facet of society. Together, with parents and caregivers, UCP will continue to push for the social, legal and technological changes that increase accessibility and independence, allowing people with disabilities to dream their own dreams, for the next 60 years, and beyond. For more information, please visit www.ucp.org.